If you’re anything like I was when I started, you’re probably juggling a million things and just trying to figure it all out. Marketing might feel like one more overwhelming thing on the list—but getting this part right early on can seriously set you up for long-term success.
Here are a few things I wish someone had told me when I was getting started, especially as a local business trying to get found online:
1. Get a Website (Not Just Any Website)
Let’s be real—your website is your digital storefront. You don’t need anything fancy to start, but you do need something clean, easy to navigate, and mobile-friendly.
- Buy a domain name (yourbusiness.com is ideal).
- If you’re doing it yourself, use a drag-and-drop builder like Canva Sites, Wix, or Squarespace.
- One of the biggest tips I can give you: focus each page on one keyword.
Think about what your customer would type into Google—like “Lash Lift in Salt Lake City” or “Emergency AC Repair.”
Use that phrase in your main headline (that big title at the top of the page), and sprinkle it naturally throughout the page.
2. Set Up and Fully Optimize Your Google Business Profile (GBP)
This is a must for local businesses. It’s how you show up in Google Maps and the local 3-pack (those top listings that show up before the organic results).
- Fill it out completely.
- Add all of your services—yes, all of them.
- Add photos and start asking customers for reviews right away.
- Post updates here, just like social media.
3. Get Active in Local Facebook Groups
People are always asking for recommendations in community groups. Jump in and introduce yourself (without being spammy). Offer value. Answer questions. Be a real human and build trust.
Bonus: when someone says, “Does anyone know a good [insert your service]?”—you’ll be top of mind.
4. Set Up a Facebook + Instagram Page
Even if you’re not a big social media person, having these pages helps you build credibility and gives people somewhere to learn more about you.
- Share photos of your work.
- Post behind-the-scenes content.
- Give quick tips or show your process.
You don’t need to post daily—just show that your business is alive and active.
5. Install Google Analytics (Don’t Skip This)
It sounds techy, but I promise it’s worth it. Google Analytics lets you see how many people are coming to your website, how they found you, and what pages they’re visiting.
This is how you know what’s working—and where to focus your energy.
Final Thoughts:
You don’t need to do everything at once, but these five things will give you a strong foundation and help your business start showing up in front of more people.
If you’re feeling stuck or not sure where to begin, feel free to shoot me a message—I love helping small business owners get things moving.
