If you want more people to find your business online, your Google Business Profile (formerly Google My Business) is the first place to start.
It’s what shows up when someone searches for “facials near me,” “lash extensions South Ogden,” or “best waxing studio.” And the best part? It’s completely free to use.
Here are 5 simple things you can do today to boost your visibility and attract more clients:
Update Your Services
Make sure your full list of services is clearly listed under the “Services” tab. Use keywords your clients would actually search for (ex: “brow tinting” instead of “brow love”). The clearer you are, the easier it is for Google to match you with local searchers.
Add Fresh Photos
Google loves when you keep your listing active. Upload new pictures of your studio, your work, your product shelf, or even a quick phone snap of a before & after. Profiles with photos get significantly more clicks.
Respond to Reviews
It only takes a minute, but responding to your Google reviews shows Google (and future clients) that you care. Even a simple “Thank you so much!” can help boost your profile’s trustworthiness.
Post an Update
You can treat this like a mini social media post. Announce a special, share a tip, or celebrate a client win. Posting consistently tells Google you’re active — and helps you stand out from businesses that never update.
Check Your Business Hours
Double-check your regular hours, holiday closures, or any upcoming schedule changes. This helps avoid confusion and makes it more likely that Google shows your listing.
