SEO 101 for Small Business Owners: What It Is and Why It Matters
TL:DR This guide will help you understand what SEO for small business owners is, why it matters, and how to actually use it to grow your business. We’ll break down the basics, walk through how to improve your own rankings step-by-step, and share tools you can use to track your results. If you want to show […]
Marketing Checklist for Small Business Owners
If you’re a small business owner trying to get more visibility, this marketing checklist for small business success is your starting point. It will walk you through the five most important steps to building a strong online presence that actually brings in leads — without the overwhelm. Whether you’re just getting started or tightening up your […]
How to Keep Your Business Running (Even When You Don’t Have Cell Service)
Last weekend, I went completely off-grid.No cell service.No Wi-Fi.No checking emails, replying to messages, or even seeing who called me.Just dirt roads, pine trees, and total silence. It was amazing — but also a little nerve-wracking. As a business owner, it’s hard to fully unplug. I kept thinking:“What if a lead calls me?”“What if someone’s […]
5 Simple Ways to Optimize Your Google Business Profile Today
If you want more people to find your business online, your Google Business Profile (formerly Google My Business) is the first place to start. It’s what shows up when someone searches for “facials near me,” “lash extensions South Ogden,” or “best waxing studio.” And the best part? It’s completely free to use. Here are 5 […]
What Is a Google Business Profile (and Why Every Beauty Pro Needs One)
If you’ve ever Googled “lash extensions near me” or “best facial in [your city],” you’ve seen a Google Business Profile — whether you realized it or not. It’s one of the most powerful (and free!) ways to get your beauty business in front of local clients — and yet so many beauty pros don’t even […]
How to Evaluate Google Ads Performance (Without Being an Expert)
Running Google Ads for your business — or paying someone else to do it — can feel like throwing money into a black hole if you’re not sure what to look for. You don’t need to be a digital marketer to understand if your ads are working. You just need to ask the right questions […]
You Started A New Business….Now What?
If you’re anything like I was when I started, you’re probably juggling a million things and just trying to figure it all out. Marketing might feel like one more overwhelming thing on the list—but getting this part right early on can seriously set you up for long-term success. That is why I created this New […]
5 Signs It’s Time to Redesign Your Business Website
Your website is often the first impression a potential customer has of your business. If it’s outdated, slow, or confusing to use, you might be losing leads without even realizing it. Whether you’re a service-based entrepreneur or running a growing team, here are five key signs it’s time to consider a website redesign for small […]
How to Use AI to Automate Lead Follow-Ups (Without Sounding Like an AI)
If you’re struggling to keep up with follow-ups, AI lead follow-up automation might be exactly what you need. In this post, you’ll learn how to follow up faster, sound more personal, and save hours each week. Let’s be honest, following up with leads takes so much time. If you’re anything like most service-based business owners, […]
Top 5 Digital Marketing Strategies for Small Businesses in 2025
Let’s Talk Strategy As a small business owner, marketing can feel overwhelming—especially when it seems like the rules change every month. But the truth is, digital marketing for small business doesn’t have to be complicated. You don’t need a massive budget or a marketing degree—you just need a smart strategy, and a little consistency. Here […]
