Best Website Platforms for Small Businesses (2025 Guide)
TL:DR Your website is the digital home base for your business — and choosing the best website platform for small businesses can make all the difference in how effectively it attracts and converts customers. In this guide, we’ll cover: How to choose the best website platforms for small businesses Must-have features that turn visitors into […]
The Ultimate Guide to Small Business Marketing Automation
TL:DR Small business marketing automation isn’t just a trend — it’s a smarter way to grow without burning out. Let’s break it down. If you’re tired of chasing leads, forgetting to follow up, or feeling like your business can’t run without you, it’s time for a smarter system. This guide breaks down how to use […]
5 Google Ads Metrics You Should Actually Care About (And What They Really Tell You)
TL;DR: You don’t need to be a Google Ads expert, but if you’re spending money, you do need to understand whether it’s working. These 5 metrics will tell you everything you need to know. If you’re running paid traffic and not tracking the right Google Ads metrics, you’re wasting money — plain and simple. Introduction: […]
SEO 101 for Small Business Owners: What It Is and Why It Matters
TL:DR This guide will help you understand what SEO for small business owners is, why it matters, and how to actually use it to grow your business. We’ll break down the basics, walk through how to improve your own rankings step-by-step, and share tools you can use to track your results. If you want to show […]
Marketing Checklist for Small Business Owners
If you’re a small business owner trying to get more visibility, this marketing checklist for small business success is your starting point. It will walk you through the five most important steps to building a strong online presence that actually brings in leads — without the overwhelm. Whether you’re just getting started or tightening up your […]
How to Keep Your Business Running (Even When You Don’t Have Cell Service)
Last weekend, I went completely off-grid.No cell service.No Wi-Fi.No checking emails, replying to messages, or even seeing who called me.Just dirt roads, pine trees, and total silence. It was amazing — but also a little nerve-wracking. As a business owner, it’s hard to fully unplug. I kept thinking:“What if a lead calls me?”“What if someone’s […]
5 Simple Ways to Optimize Your Google Business Profile Today
If you want more people to find your business online, your Google Business Profile (formerly Google My Business) is the first place to start. It’s what shows up when someone searches for “facials near me,” “lash extensions South Ogden,” or “best waxing studio.” And the best part? It’s completely free to use. Here are 5 […]
What Is a Google Business Profile (and Why Every Beauty Pro Needs One)
If you’ve ever Googled “lash extensions near me” or “best facial in [your city],” you’ve seen a Google Business Profile — whether you realized it or not. It’s one of the most powerful (and free!) ways to get your beauty business in front of local clients — and yet so many beauty pros don’t even […]
How to Evaluate Google Ads Performance (Without Being an Expert)
Running Google Ads for your business — or paying someone else to do it — can feel like throwing money into a black hole if you’re not sure what to look for. You don’t need to be a digital marketer to understand if your ads are working. You just need to ask the right questions […]
You Started A New Business….Now What?
If you’re anything like I was when I started, you’re probably juggling a million things and just trying to figure it all out. Marketing might feel like one more overwhelming thing on the list—but getting this part right early on can seriously set you up for long-term success. That is why I created this New […]
