If you’ve ever Googled “lash extensions near me” or “best facial in [your city],” you’ve seen a Google Business Profile — whether you realized it or not.
It’s one of the most powerful (and free!) ways to get your beauty business in front of local clients — and yet so many beauty pros don’t even know it exists, or how to use it right.
What Is a Google Business Profile?
- Your Google Business Profile (formerly Google My Business) is what shows up in Google Maps and the sidebar when someone searches for services like yours.
- It includes your business name, photos, services, hours, reviews, and booking links.
- Think of it like your beauty biz’s storefront on Google. Example: “Lash Studio in Riverton” pops up when someone searches “facials near me.”
Why It’s So Important for Beauty Professionals
- You show up locally (not buried in search results)
- It builds trust fast — especially with reviews and photos
- Clients can book directly from your profile
- It’s free and updates in real-time
- It boosts your SEO (your website + profile work together)
How to Optimize Your Google Business Profile
Don’t just claim your profile — use it like a marketing tool.
- Fill out every section (business name, category, hours, description)
- Add real photos (your space, services, you!)
- Add your services list with keywords
- Include a booking link or form
- Post weekly updates (like promotions or tips — yes, like Instagram!)
- Ask happy clients for Google reviews (and respond to them!)
How to Get Found in Local Searches
- Use your city name in your description and services. Example: “Lash lift & tint in San Diego”
- Post consistently (Google loves fresh content)
- Get 5+ reviews quickly (then build from there)
- Link your GBP to your website, and vice versa
- Use the same business name + contact info across all platforms
Conclusion: Start Simple, Show Up More
Most beauty pros are focused on Instagram — but Google is where clients go when they’re ready to book. Your profile can be the thing that makes you pop up first, get chosen first, and stay booked.
→ Want help setting up or optimizing your profile? Book a free Marketing Clarity Call and I’ll walk you through what to fix and how to show up stronger online.
